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The latest frontier in telling a wine’s story through its packaging is the cork itself, an all-Sicilian idea.
19
May
May
The Sicilian winery Dei Principi di Spadafora has introduced an innovative approach to wine packaging by replacing the traditional foil capsule with a QR code placed directly on the cork. This code gives consumers access to digital content that tells the family’s story, explains their production philosophy, and details the wine’s characteristics. The initiative combines environmental sustainability—by eliminating unnecessary materials—with a more engaging and interactive experience, turning the cork into a narrative and digital communication tool.
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